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                                                                   The space is based within the headquarters of an                                                                           international shoe brand’s distributor company in                                                                           Turkey and kids/infants shoes are exhibited in this                                                                           space. The showroom is used for presentation of                                                                             season products to the dealer agents by the sales                                                                           representatives of the brand, in order cycles.

       Even if the users are not kids, an approach that points images of childhood perception in grown-up’s memories, made out the main concept. To make evocations felt in space, such as basic geometric shapes, funfair, candies, ferris wheel, fun and colourful play spaces, components like basic joint details, curvilinear forms, wheels and slight units that symbolizes movement composed in the space.

       One of the most significant challenges of the project is to create a balance between the exciting, colourful and childish feeling that aspired to be created in the space and kids products that have a wide colour, pattern and tissue palette which will be displayed on the space. It’s aimed for the space to make itself consist without precluding the products and be able to integrated with the products at the same time.

       The brand has subproduct groups which should have been seperated from each other and can be varying by numbers every season. Therefore display units are fictionalised as different modules which can be adapted to varied classifications and flexibility.

       Display modules composed of iron, plexy and wooden materials are hung with simple details on the coloured constructive round duct which is assembled to white coloured polyurethane finished surrounding surfaces that evoke a curvilinear formed tunnel. Demand for seperating boys and girls shoes, displayed in the space, is provided by the colour difference on module brackets. A shelf system is situated in boys category that the adventure-themed products of the brand can be displayed on, which implies climbing experience and part of spherical world.

WHERE

Istanbul

WHEN

2015

AREA

55 sqm

CLIENT

Olka Sport

PHOTOGRAPHER

Safak Emrence

DESIGN TEAM

Basak Emrence

Safak Emrence

Ece Ilgın Avcı

Pınar Sünbül

Cansu Sezer

Skechers

Kids Showroom

CONTACT

Basçavus Sok. Evtas Is Hanı 31/12 34720
Kadıköy / ISTANBUL / TURKEY

Phone +90 216 338 50 62, Fax +90 216 338 51 63

Email info@zemberek.org

© 2020 by Zemberek. 

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